Hongan Weijie Modern Agriculture Development Co., Ltd. is located in Hongan County, Huanggang City, Hubei Province，China, with a legal person status. It is a comprehensive modern agricultural development company that integrates the cultivation, processing, and sales of sweet potatoes, recognized as a "Key Leading Enterprise" in agricultural industrialization by the municipal government.

      The company was founded in October 2016, with a total investment of 15 million U.S. dollars. The enterprise has 12,000 square meters of standardized production workshop, 1,000 square meters of independent office building, and 4 modern food processing lines.

Founding and Mode

        The company adopts the mode of “Company+Cooperative+Base+Farmer”, has established a standardized cooperative, has a high-quality sweet potato nursery base of 80,000 square meters, has its own high-quality sweet potato planting base of 1.3 millon square meters, with an annual production capacity of 50,000 tons of sweet potatoes. The company helps nearly 500 low-income people to solve employment and increase income.

       The company now has more than 60 formal employees, including more than 20 food researchers and technicians. In recent years, the company has cooperated with many famous universities in China to conduct scientific research and develop new varieties of sweet potato starch series foods.

 Marketing and Expansion      

        As of 2024, the Company's offline sales network covers more than 30 provinces across the country, and it has established cooperative relationships with more than 20 supermarket chains including Carrefour, Walmart and RT-Mart. Meanwhile, the Company's online sales cover major domestic e-commerce platforms such as Alibaba, Tmall, Jingdong, Tiktok and Pindudouo. In recent years, the company actively explores the overseas market, set up an excellent foreign trade talent team, the products are now sold to more than 70 countries and regions around the world. 2023 the company's total sales exceeded 7.5 million U.S. dollars.

Digital Promotion and Branding

      To accelerate brand promotion and shape a high-end image for agricultural products, the company partnered with online promotion platforms such as Baidu, Tencent, and Alibaba Group in May 2020. Utilizing high-quality online resources, the company has enhanced the brand's influence and market competitiveness in an all-around, high-level, and elegant manner. The slogan has been widely disseminated on the internet, reflecting the brand's commitment to producing high-quality, healthy, and green food, allowing consumers to enjoy truly green food and a happy, pastoral life.

Future Development

       The company plans to improve the “Full Traceability” system, set up a database of planting records, and unify quality control standards to ensure stable market prices, protect the interests of small farmers, and promote farmers' income. In 2025, the company plans to make an additional investment of US$1.8 million to add a new production line of sweet potato wide vermicelli and a drying production line, and to increase the output by Expanding production capacity and reducing costs. The company will sign sweet potato planting and purchasing agreements with 31 village collective economic organizations, with a total area of 2.6 million square meters, and total annual sales exceeding 20 million US dollars.

Enterprise Environment Display
Starch Production Workshop	Noodle Production Workshop
Spicy and Sour Noodles Production Line	Environmental Protection Treatment Station
Noodle Production Machine	E-commerce Office Building